Bass Economics, Inc. was founded by Frank M. Bass and Portia Isaacson Bass.

Bass Economics, Inc. provides the following services via consulting engagements:

• forecasting new product sales,
• technology forecasting,
• technology product market analysis and research,
• litagation-related consulting and
• expert witness.

Portia Isaacson Bass is a well-know pioneer and analyst in the computer, telecom and semiconductor industries. Her market and technology forecasts of emerging high-tech products and services have been used by thousands of high-tech companies since 1980 when she founded Future Computing, Inc. Future Computing was the leading publisher of personal-computer industry business information when it was acquired by McGraw-Hill.

Frank Bass is respected worldwide as a pioneer in marketing science.  His Bass Model of new product diffusion and its derivatives are the most widely referenced and applied mathematical models for forecasting sales of new products and services.  The Bass Models are also used to determine optimal product/service pricing and to analyze marketing-mix effects.